#47 📊 [Consumer Intelligence | Market Strategy] Rethinking Consumer Priorities & Brand Agility in a Fragmenting FMCG Landscape
FMCG Landscape NIQ 与新加坡企业联合会:重新审视消费者优先事项与品牌灵活性,在快速变化的快消品市场中寻找破局之道 Did you know NIQ—formerly NielsenIQ and now merged with GfK—is over 102 years old, and coined the term “market share”? 您知道吗?NIQ(原 NielsenIQ,与 GfK 合并后重塑品牌)已有 102 年历史,是“市场份额”这一术语的首创者。 At this insightful session, we were given the full view of the Singapore market: 在本次深度会议中,我们全面洞察了新加坡消费市场的现况: 🔍 What’s happening 正在发生什么 📈 Why it’s happening 背后的原因是什么 💡…
