Commentary: It’s time to get shoppers excited again about the Great Singapore Sale
When it comes to #rejuvenating #retail shopping, it comes down to unique experiences where online shopping cannot substitute.
Photo credit: Channel News Asia
Thematic #experiences like Formula 1 with an influx of tourists can encourage tourists to dig deeper into their wallets where they would be roaming the streets, malls and places of interests.
While online e-commerce can easily make 9.9 festivals into regular monthly affairs, retail will need to sing the song alongside major festive events to encourage not just tourists but locals who want customized experiences.
For example, #ideas like special gifts, return vouchers, pop-up stalls, night bazaars with exotic fragrances, on the spot measurement and alteration services for fashion apparel are ways to differentiate by invoking our 5 #senses, i.e., touch, sight, smell, hearing and taste.
Also, we need our local enterprises to embrace #omnichannel marketing including social media to drive both online and offline visits for thematic festivals or campaigns.
Thematic Formula 1 and similar events can even be extended into heartlands for malls where the spirits run high and driving simulators can spur families to participate, hence driving #footfall traffic.
I am Mar Vin Foo . 🌿🪟
Thank you for replicating online successes to offline too.